Overdose

Overdose is one of Australasia's leading digital commerce agencies, and it wanted a brand as bold as the work it ships for clients. We were asked to rethink the whole thing, online and off. We led web design and digital strategy and built a complete identity system, from type, colour and visual language to streetwear concepts, event branding and content strategy. The result: a bold, unpredictable brand that's impossible to ignore, on screen and in the room.