East Imperial

East Imperial makes some of New Zealand's most premium mixers and needed one design lead across everything it put into the world. Before founding Vivid Studio, Luke spent 13 years as its Head of Design, first freelance, then in-house. He led brand identity, packaging, Shopify Plus development and marketing collateral, and brought in AI imagery early to cut the cost of product shoots. The results: a bronze Dieline Award for the 180ml can, two gold Pride in Print Awards for the tasting case, and over $500k in annual online sales.