Quite Nice Fizz

Quite Nice Fizz is a new sub-brand in McCashins' Wakachangi family, and it had to launch with the same irreverent streak as its siblings. We took it from first concept to print-ready packaging, handling ideation, visual direction, copywriting and detailed artwork across multiple formats. The result: a launch-ready brand with a distinctive look that's unmistakably Wakachangi.